01
In the race with Tiziano
Your brand on the bike and on the clothing of the project during the 2027 Dakar, in all Rally POV branded videos, in the social campaigns and in the shared editorial plan.
Partner with us
Take your brand into the race.
Rally POV tells the Dakar to a community that follows it every day. Becoming a partner means entering that story, not appearing on the sidelines.
Why partner with the project
The competitive side remains. The priority is to communicate the emotions of the journey.
The Rally POV project stands as deeply innovative in the global racing scene. The competitive side is not set aside, but for the first time in history the real priority of the race becomes "communicating the emotions of the journey" rather than "finishing first".
Bringing the point of view of the race in first person gives a unique visibility opportunity to every partner of the project, technical or from outside the sector. The expected coverage for every live stream and piece of content is hundreds of thousands of people in the target audience, thanks to their innovativeness and to the advertising budgets allocated to promote them.
Communication happens when, beyond the message, a supplement of soul also gets through.
Henri Bergson
Two visibility opportunities
In the race or in the episode.
02
Promotion in the episode
Visibility inside "Una Porta sulla Dakar", the evening show hosted by Alberto Porta: logos, overlays, commercial breaks and live greetings.
The contents and amounts of each level are in the full presentation, available on request.
What we offer
A bold, authentic and inspirational brand.
Rally POV is a brand of M@trix s.r.l., a growth hacking marketing agency specialised in digital communication. Supporting the project does not just mean "sticking a sticker on the bike", but managing to position your brand in the imagination of your audience as bold, authentic and inspirational.
In this historical period marked by fear and social tensions, it becomes essential for companies to tell stories that bring them closer to the customer in an innovative way, but above all direct, human and full of values.
Audience and figures
The figures of the 2026 Dakar.
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22.2 million
views
Facebook, Instagram and YouTube
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737,099
likes
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13,149
comments
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27,113
direct messages, emails and Messenger
The figures of the 2026 Dakar.
Request the full presentation
Let's talk.
Fill in the form: Tiziano will get back to you and send you access to the full presentation with levels and amounts.
